20 hours ago · Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be ...

1 day ago · Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam stance— GamingOnLinux ...

20 hours ago · Valve has a new dedicated page that explains what types of advertisements are supported and not supported on Steam. Steam has always had these advertising rules. However, recently, a new page spotted by Gaming on Linux has appeared to explain these rules and clarify that the platform doesn’t contain paid advertising or models.

1 day ago · Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam. There's a new advertising page in the public Steamworks documentation that goes over what is and isn't allowed. What's allowed is as you might expect like ...

1 day ago · Valve has had a ban on these kinds of in-game ads in Steam games for the last five years at minimum, viewable on its pricing policy page. ... Valve has added a new advertising page to its ...

20 hours ago · Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be ...

13 hours ago · Online advertising policies takes on different forms, and some of Valve's rules are different than how they're handled outside Steam. For example, YouTube will require non-premium users to watch an ad (or some of it) before progressing. In 2024, executives at EA and Netflix expressed interest in bringing in-game ads to their titles.

1 day ago · Valve has updated its Steamworks Documentation website, and with it comes a clarification from the company behind one of the world's most beloved digital distribution services and storefronts about how in-game ads, as well as ad-based revenue models, are not allowed on any games that are hosted on Steam.

19 hours ago · Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. As noted by GamingonLinux and SteamDB, this policy has been in place for five ...

Valve spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Valve launched and advertised 8 new products in the past twelve months.