Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a …

Coors marketed Zima as neither beer or wine cooler, but in its own category—a carbonated alcohol drink filtered until transparent. It targeted consumers who found beer bitter and wine coolers too sweet. Coors saw an opportunity in Americans' …

Feb 3, 2025 · While Zima may no longer be around in the US, it's responsible for many of the beer alternatives available today. Coors may not have attracted the market it wanted, but it did prove consumers have interest in non-beer malt beverages. Other brewers noticed this open market and began creating their own malternatives, including Bacardi Silver ...

Aug 25, 2023 · If you're of a certain age, you probably remember the clear malt beverage Zima. For everyone else, what was Zima all about and why was it discontinued?

Aug 22, 2017 · Women who normally passed over beer embraced Zima, giving it an effete quality that marketing considered to be grim death for the valued male customer base.

Nov 28, 2024 · Zima, the clear malt beverage, was discontinued in the US in 2008. However, it is still available in Japan. The brand has been doing extremely well in the country, according to MillerCoors.

Oct 18, 2022 · Zima, a clear, citrus-flavored alcoholic beverage, gained popularity in the 1990s as a refreshing alternative to beer. Despite its discontinuation in 2008, Zima has made a comeback in recent years, capitalizing on nostalgia and the growing demand for retro beverages.

May 30, 2023 · Zima is a clear, fizzy, lemon-ish-flavored beverage that was all the rage for a brief, glorious moment during the 1990s before disappearing with a lightly carbonated fizzle. Because of its meteoric rise and dizzying fall, it has achieved cult status among consumers who associate it with a very specific period in their lives.

Jan 14, 2023 · Discover the history and availability of Zima, the 90s clear alcoholic beverage. Find out if this "malternative"" to beer is still being produced and where you can find it.

Nov 26, 2008 · Zima was the original “malternative”—a family of alcoholic beverages that eventually came to include such abominations as Smirnoff Ice and Bacardi Silver—and it has long been considered the...