Nov 15, 2024 · Nike's recent struggles highlight the risks of an ill-timed shift to direct-to-consumer (D2C) sales. The sportswear giant's sales slumped 10% YoY for the quarter ending August 31 as competitors gained market share.

Aug 27, 2024 · This article delves into Nike's Direct-to-Consumer (D2C) strategy, its initial success, and the factors that contributed to its recent struggles. The Shift to a Direct-to-Consumer Model

Feb 11, 2025 · Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too heavily on D2C and performance marketing.

Feb 23, 2021 · Despite the ubiquity and availability of the brand, Nike is fulfilling its own destiny and becoming a D2C brand. Instead of going to the mall or a local sportswear shop, customers are buying Nike through direct channels.

Sep 13, 2024 · Nike’s D2C strategy has become problematic in recent years. As of 2023, Nike’s unsold inventory had ballooned to $9.3 billion, while its stock price dropped by 21%.

3 days ago · Nike has accelerated its digital transformation by making a hu investment in digital technologies and information systems to empower its D2C e-commerce and supply chain.

Dec 7, 2020 · In this case study, BoF breaks down Nike’s pioneering direct-to consumer strategy and how it has worked to the brand’s advantage, propelling its share price to new heights during the global crisis of 2020.

Aug 1, 2023 · While Nike has shifted its focus on direct-to-consumer sales, the brand still works with some wholesalers. According to Nike, the focus is on “compelling local neighborhood partners” with connections to sports performance and lifestyle.

Mar 23, 2021 · Even though the Nike brand still does 65% of its business through wholesale, Nike's DTC rise has consequences for the wholesale opportunities it's leaving behind.

The world’s largest athletic apparel and footwear brand has rapidly evolved from a traditional retailer into a D2C (Direct-to-Consumer) powerhouse by developing and implementing two key strategies: the Consumer Direct Offense (CDO) and Consumer Direct Acceleration.