Nov 17, 2020 · First launched in 2017, the slogan aimed to reinforce the supermarket’s positioning as a quality supermarket. CR talks to the writer of the punny line to find out what went into its creation. The first UK Lidl store opened its doors in 1994 and 25 years later, the chain now has more than 800 stores.

Lidl (German pronunciation: [ˈliːdl̩] LEE-dəl) is a German international discount retailer chain [3] that operates over 12,000 stores, present in every member state of the European Union, Serbia, Switzerland, the United Kingdom and the United States. [4] .

Sep 14, 2024 · What is Lidl’s slogan? Lidl’s slogan is “ Big on quality, Lidl on price ” A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign.

Aug 1, 2023 · In 2017, she penned the tagline ‘Big on quality, Lidl on price’ for the discount supermarket while working for TBWA London, a subsidiary of Omnicom. Lidl quickly adopted the memorable line as its main UK slogan. It has paid off in spades, with the supermarket increasing its market share by two-thirds over that time.

Jun 2, 2019 · Lidl is shifting the focus of its marketing communications to talk more about its quality and range and less about price in a bid to convince shoppers it can be a destination for their big weekly shop.

Jan 3, 2017 · Lidl is set to unveil a new strapline, ‘Big on quality, Lidl on price’, as it looks to reinforce its quality positioning and build on its strong growth. The discounter has already started using the line on its customer emails, with the phrase replacing ‘#LidlSurprises’ which was used previously at the top of its newsletters.

10 Slogans von 35 Slogans mit Stichwort "Lidl" in Marke, Slogan oder Agentur werden angezeigt

Lidl Logo and Tagline. Lidl Stiftung & Co. KG is a German international discount retailer chain. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, which also operates the hypermarket chain Kaufland.

Feb 5, 2025 · Lidl has developed a branding strategy with the aim of changing the image of the company from a low cost retailer to a high-end product provider with affordable prices. The “Big on Quality, Lidl on Price” slogan actively seeks to reinforce the perception related to the company’s products.

Le slogan de Lidl est « Le vrai prix des bonnes choses ». Cette phrase résume parfaitement ce que l’enseigne propose à ses clients : des produits de qualité à des prix abordables. C’est un slogan simple mais efficace, qui a contribué à faire de Lidl l’une des entreprises les plus populaires en Europe.