The bouba–kiki effect (/ ˈbuːbə ˈkiːkiː /) or takete–maluma phenomenon[1][2][3] is a non-arbitrary mental association between certain speech sounds and certain visual shapes.

Oct 28, 2017 · A: The Kiki-Bouba effect is a famous and influential example of this cross-modal correspondence. It is the pairing of sounds (words: Kiki & Bouba) to visual features (shapes: …

Nov 28, 2021 · What is the Bouba/Kiki effect and what does it mean for the origins of language? Researchers have conducted an experiment on 900 people which shows intercultural …

Jun 28, 2023 · Most people — regardless of language or cultural background — agree the spiky, jagged shape is “kiki,” while the blobby, curvy one is “bouba.” The psychologist Wolfgang …

Apr 1, 2019 · The kiki-bouba test, or kiki / bouba effect, is a test in psychology that examines a person's association between certain sounds in language and types of shapes.

Jun 28, 2019 · Ramachandran and Hubbard reasoned that because of the sharp form of the visual shape, subjects tended to map the name “kiki” onto the left figure, and because of the …

What is it about the words "Bouba" and "Kiki" that make this work? Try an experiment swapping the vowel and consonant sounds, and see what happens for your experiment.

Nov 21, 2024 · Regardless of your cultural background or mother tongue, there’s an extremely strong chance you’ll think the spikey shape is “kiki,” while the blobby one is “bouba.” This is …

Nov 18, 2021 · The Bouba/Kiki experiment originated in 1929 when the German psychologist Wolfgang Köhler used the pseudo-words ‘maluma’ and ‘takete’ to examine cross-modal …

Here, we show that the Bouba–Kiki effect is present for a variety of unpronounceable sounds ranging from reversed words and real object sounds (n = 45 participants) and even pure tones …