The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano. This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

The Kano Model is a useful framework for product teams looking for a systematic approach to feature prioritization. In addition, it helps teams that are interested in prioritizing functionalities they believe will delight customers.

Use the Kano model to transform the voice of the customer into inputs for Quality Function Deployment. Learn more at ASQ.org.

The kano model identifies the priority areas for your current product’s features that need immediate attention to rectify under-performance. Group your best features; The kano model prioritizes your feature ideas into a clear development plan based on performance enhancement and customer satisfaction levels. Increase customer satisfaction

Apr 16, 2025 · Kano Model is a method for ranking features on a product roadmap according to how probable they are to satisfy customers. Product teams can assess if it makes strategic sense to add a high-satisfaction feature to the roadmap by comparing its implementation costs to …

Aug 18, 2019 · What is the Kano Model? The Kano Model (pronounced “kah-no”) is an approach to prioritizing features on a product roadmap based on the degree to which they are likely to satisfy customers.

What is the Kano Model? The Kano Model is a framework for product development and understanding customer satisfaction and categorizes preferences into distinct groups: basic needs, performance needs, and excitement needs.

Apr 19, 2024 · What is the Kano model? The Kano model is a product management prioritization framework that prioritizes potential features based on the likely level of customer satisfaction. The Kano model is named for Dr. Noriaki Kano, a quality management professor in Tokyo who invented the model.

Oct 20, 2022 · What exactly is the KANO method? Developed by Japanese Professor Noriaki Kano of the Tokyo University of Science in 1984, the KANO methodology recognizes that a product or service is more than just functionality.

The Kano Model is a theory for product development and customer satisfaction developed by Noriaki Kano. It categorizes customer preferences into different levels of needs, helping product managers prioritize features effectively.