Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.

The Adidas logo is one of the many emblems in the world with an interesting history. Today, the three stripes of this iconic symbol are so well-known, it’s difficult to imagine Adidas once actually purchased its brand identity from another company.

Feb 10, 2025 · Over the years, the Adidas logo has changed multiple times, most notably in 1971 adopting the trefoil logo, and in 1991, when the standard logo featuring three tilted stripes resembling a mountain was born. In 2005, the new-and …

Jul 29, 2024 · Adidas Logo history. The Adidas logo is a single factor that has benefited the company all along its path to the top. Ask anybody you know if she is familiar with the Adidas logo, and probably 9 in 10 will say they can tell it apart every time they visit a sportswear store.

Apr 12, 2024 · The Adidas logo accurately reflects the brand’s unique design and the diversity of its sports products. The emblem symbolizes the dynamism of development and the reach across three continents with its offerings, reflecting the idea of confidently overcoming difficulties to achieve a high goal.

Jan 30, 2023 · The Adidas logo is recognizable around the world, regardless of language or culture. As an iconic brand with deep historical roots, it deserves its reputation. Adidas has grown from a small local sportswear provider in rural Germany into one of the world's top sneaker and athletic wear providers.

Since its founding in 1949, Adidas had been well-known for using the distinctive "three stripes" on their shoes as the symbol of the brand. 1950–1971 [] Between 1950 and 1971, the text's "adidas" corners became a little sharper and the logo got the black background around it. 1967–present []

Oct 13, 2023 · Adidas has many logos in its rotation today, so there isn’t one, singular logo for the company. Their iconic logos are as dynamic as their brand. The most well-known of all Adidas logos would be their Performance logo (once called the EQT, or mountain logo) which unites all elements of the brand.

Jul 11, 2012 · The Adidas logo as we know it today was designed in the early 2000s and features a circle crossed by three curvy lines. Meaning behind the Adidas logo Initially, Adidas added stripes to its running shoes to make them more durable.

The Adidas logo, evolving since 1967, symbolizes excellence in sportswear. From the iconic Trefoil (1971) to the three-stripe mountain (1991), it reflects growth and innovation. Adidas logo 1971 – Present