Valve Cracks Down By Banning Steam Games With Ads

Valve clarifies ban on in-game advertising on Steam
While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not welcome on the platform. "Developers should not utilize paid advertising as a business model in their game,
Valve is Cracking Down on Steam Games With Forced Advertising
Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the platform.
Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and that they be “appropriate within the context of the game.”
Valve Seemingly Bans All Steam Games That Require Watching Advertisements To Play
Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.
Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
Steam clamps down on in-game advertising with new rules that benefit players
Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using commercials.
Valve Officially Bans Steam Games With Ads
In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.
Steam games that force players to watch advertisements are banned, Valve emphasises
Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads.
Valve Bans All Steam Games Forcing Players to Watch In-Game Advertisements
Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.
Valve bans games that rely on in-game ads from Steam, so no 'watch this to continue playing' stuff will be making its way to our PCs
First reported by Gaming on Linux, Valve has added a new advertising page to its Steamworks developer documentation. The page outlines what kinds of advertising and promotion it will allow on Steam, while explicitly banning in-game ads as a revenue model on the ubiquitous PC gaming platform.
Valve has taken further steps to ban exploitative game mechanics
Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox
Here's every single Steam sale event planned for 2025
Valve has confirmed all the Steam sale and Fest dates for 2025. In a new blog post, Valve detailed the events it's expecting ...
GamesIndustry4d
Valve implements dedicated page for advertising guidelines
Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.