Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these ...

Rampant speculation over Valve's 'Fremont' console now centers around drivers for the AMD Radeon RX 9070, but you should ...

Valve just implemented a welcome warning message that proves the company continues to put its Steam customers first.

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

While games of this type are practically the norm on mobile platforms, Valve is putting its foot down and just saying NO to ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.