Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
E-commerce furniture and home décor company, Pepperfry, has launched its latest mattress brand, Clouddio, with the new ...
International Women's Day has come and gone, and so has all the grand-standing about the need for gender equity in workplaces. Except for some companies, this diversity is not a once-a-year ...
Articles written by Abira P ...
Advertising narratives must transcend tokenism and drive real change for inclusivity, says the principal consultant for ...
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about ...
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a ...
As part of its commitment to empowering investors, Shriram MF has launched a new educative video under the #SamayKeSaathRotation campaign, making sector rotation easier to understand and implement.
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