Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Justin O’Shea, creative director for Moet Hennessy Spirits, called “Harrison Ford a passionate Scotch whisky drinker, which ...

The Carnegie Club at Skibo Castle offers an exclusive retreat where luxury, history, and indulgence blend seamlessly in ...

STAR Wars hero Harrison Ford was a real swarm trooper as he faced down Scotland’s midges during the filming of his new whisky ad. Insiders told how the Han Solo star, 82, strode about the shoot ...

Supermarket budget whiskies have certainly improved. At least three of the six I tasted were passable and one of them you ...

The series of high-profile adverts looks set to provide a visitor boost as it showcases some of Ross-shire’s delights.

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help ...

Jonas Tahlin, president of spirits brands LVMH Moët Hennessy, is thinking about the adage of buying less, but better.

Expanding Heathrow Airport’s capacity will be a huge boost to the economy, while climate commitments will be met through innovative solutions like sustainable aviation fuels, cleaner engines, and carb ...