Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

(CNN) — Starbucks is offering a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced its deals and giveaways in an attempt to boost its bottom line. But ...

Starbucks Rewards members can enjoy a free cup of coffee the Monday after the Super Bowl. The freebie will allow customers ...

Starbucks is handing out free coffee to members of its loyalty program on Monday. The chain is offering Starbucks Rewards members a free 12-ounce hot or iced coffee all day on Monday. The promotion, ...

Starbucks is offering its loyalty members free coffee on Monday, the day after the Super Bowl. The coffee giant said in January that its membership growth increased.

Dunkin' used the biggest ad space of the year to take shots at Starbucks. The Super Bowl advertisement, which featured ...