Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks is handing out free coffee to members of its loyalty program on Monday. The chain is offering Starbucks Rewards ...

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Starbucks is offering its loyalty members free coffee on Monday, the day after the Super Bowl. The coffee giant said in January that its membership growth increased.

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

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Here's how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in the Starbucks app on Monday for one free, tall-sized (12-ounce) hot or iced ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...