It might be easier for Rory McIlroy if Scottie Scheffler were a little bit less likable, so he could manufacture at least some sort of enemy vibe.

Golf YouTubers are great for exposing the game to new generations who may have preconceived notions of a stuffy, uptight sport for retirees — or a broadcast their dad falls asleep to on the couch every weekend.

Rory McIlroy’s YouTube golf critique, said ahead of the Players Championship, drew a ‘response’ from a YouTube golf star.

As Timothee Chalamet playing Bob Dylan once sang, the times they are a-changin’. Cars drive themselves, computers outsmart college grads and golfers watch more golf on YouTube than CBS. It’s a brave,