Trade in five empty beauty, skincare, or dental product containers from any brand, log them via the Recycle at Boots app, ...

Chapter 1 Makeup Shake-up Click to download a copy of the Conversation Guide for Her Story Makeup: cosmetics such as mascara or lipstick to enhance or alter one’s appearance.   What I’ve learned: ...

One of the best-loved pencil eyeliners on the market, the Victoria Beckham Beauty Satin Kajal initially blends out easily ...

But fortunately, savvy beauty sleuths have discovered that not only is Maybelline’s Color Sensational Lipstick in Rosy Risk an excellent color match for the discontinued Mac lip color, but it has the ...

Dominating 2025 since day one, SZA is stepping into her entrepreneurship era with her own beauty brand, featuring lip glosses ...

In fact, the quality and type of lip oil Aldi’s selling is so similar to others out there, like Charlotte's Magic Lip Oil ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

It’s no secret that Taylor Swift, patron saint of red lipstick, swears by Pat McGrath’s popular Elson shade — and now, fans ...

Permanent makeup offers solutions for common aging challenges, as well as providing timesaving confidence boosts.

The clean beauty brand has doubled down on its commitments to the planet and hopes to inspire others to do the same.

As major mass retailers scale back diversity initiatives, BIPOC brand founders face new hurdles, ushering in a strategy shift ...