Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago, when many brands had concerns about hate speech on the platform.

Amazon has increased its ad spending on Elon Musk's X platform in a reversal from its previous decision to remove ads over hate speech concerns, according to a report.

New financials from X show growth in the last quarter of 2024. News of several large advertisers returning the the platform could boost signs of a continued rebound.