Paul Rand (1914–1996) was one of the foremost American graphic ... producing some of the most iconic logos and identity marks of the modern age including logos for IBM, Westinghouse, UPS, and ABC ...

When legendary designer Paul Rand created a handsome, modern, non-script logo concept for Ford in 1966, Henry Ford II decided against it because he thought it would have been too radical.

Paul Rand was an American graphic designer known for his work in corporate logos. He was a prominent figure in Swiss Style and modernism. His work was influenced by Cassandre and Moholy-Nagy. Born in ...

Happy 100th Birthday To Legendary Graphic Designer Paul Rand In honor of the man who created the iconic logos for IBM, UPS, and ABC, here's a trove of Rand designs, interviews, and tributes.