The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...

President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday ...

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," ...

Viewership was significantly down from Joe Biden's 2021 inauguration and even Trump’s first move into the White House in 2017, said The Nielsen Company.

The 2025 inauguration also saw a 19.75% viewership downtick from Trump’s first inauguration in 2017, which scored 30.64 ...