This year, Kendrick Lamar held down the Apple Music Super Bowl Halftime show pulling in record numbers and online spending. However, next year Drake could potentially one-up his longtime foe.

Gianni Infantino has enlisted the help of Coldplay to help put together the first-ever World Cup final halftime show. FIFA, world football’s governing body, announced in September that the ...

Kendrick Lamar’s performance during the 2025 Super Bowl LIX halftime show took the world by storm, featuring deep symbolism, cultural references, and bold artistic choices. The performance ...

Kendrick Lamar’s set at the Apple Music Super Bowl LIX Halftime Show was the culmination of a historic year—one where he not only cemented his dominance in hip-hop but also reshaped the ...