Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% year-over-year, the company disclosed in its latest earnings report on Thursday.

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Walmart, based in Bentonville, Arkansas, reported earnings of $5.25 billion, or 65 cents per share, in the quarter ended Jan.

For the current quarter ending in April, Walmart expects its per-share earnings to range from 57 cents to 58 cents. The company expects full-year earnings in the range of $2.50 to $2.60 per share.