For every limited-edition toy purchased, Volkswagen, KONG, and VCA Charities will donate another toy to an animal shelter.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want the ...

Greg Ahearn, president and CEO of The Toy Association, said price increases of 15% to 20% are expected on games, dolls, cars and other toys by the back-to-school shopping season. The price range that ...

Ride-on cars have become a favorite toy among kids, offering fun, adventure, and skill development. Whether electric, ...

We couldn’t agree more, and the simplicity of the wooden car allows kids to paint it when the experiment is over. Polly Pocket displayed a brand-new release at Toy Fair inspired by the hit TV ...

Greg Ahearn, president and CEO of The Toy Association, said price increases of 15% to 20% are expected on games, dolls, cars and other ... CEO of toy maker Abacus Brands Inc., said the company ...