The “Sesame Street” icon partnered with On to counter the narrative, telling viewers that although hard work wins, “Elmo ...

Bud Light Senior VP of Marketing Todd Allen told Fox News Digital how the beer maker's well-received Super Bowl ad starring Shane Gillis and Post Malone came together.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

The ad Kanye West placed in select markets during the Super Bowl sparked fierce backlash because it sent people to a website ...

Kevin Costner appeared in a mood to party as he he hung out with some famous Philadelphia Eagles fans at a Super Bowl ...

State Farm, Google, and Frito-Lay all had to shift Super Bowl ad plans this year, which creatives say is easier with ...

Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at ...

Kanye West has had his Twitter account deactivated after a tirade of anti-semitic, misogynistic and racist comments.

MICHELOB ULTRA: I love the absurdity of Hollywood fan-favorites Willem Dafoe and Catherine O’Hara being a pair of tennis ...

Z, Blue Ivy, and Rumi Carter—attended the Super Bowl at Caesars Superdome in New Orleans to watch Kansas City Chiefs v Philadelphia Eagles on Sunday, Feb. 9. See photos of their arrival here.