Imitations of the ultra-luxe Hermès Birkin handbag have gone viral and been delisted from Walmart's online marketplace.

The Hermès Birkin bag is the ultimate status symbol in the fashion world. Known for its structured silhouette, luxe leather, and iconic gold hardware, the Birkin isn’t just a bag—it’s an investment. With prices starting at tens of thousands of dollars and soaring into six figures for the most rare versions,

Walmart pulled the knockoff Birkin, but it’s not saying much about it. A few weeks ago, Walmart started selling what quickly became the most talked about designer fashion item. Aside from the fact that’s a thing you don’t ever expect to hear,

Walmart is adding tens of thousands of pre-owned luxury handbags, jewelry and watches to its marketplace through a partnership with resale platform Rebag.

The viral “Walmart Birkin,” an affordable alternative to the high-end Hermès Birkin bag, gained widespread attention on TikTok for mimicking the luxury look at a fraction of the price. Although Walmart has removed the listing, it inspired a market for stylish dupes.

Walmart seems to have been paying close attention to all the hubbub about its so-called "Walmart Birkin" or "Wirkin"—the under-$80 Hermès imitator that skyrocketed to viral fame after it was tracked down by TikTokers this winter. The mega-retailer is responding not by dealing in more dupes, but helping shoppers get closer to the real things.

Walmart is not trying to convince anybody it's copying the real deal, said Koyaana Redstar, a luxury handbag authenticator.

If you don’t have $40K to spend on a Birkin, how about a “Wirkin?”

By Aarushi Bhandari In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

The move follows the viral success of the “Wirkin,” a dupe of the famous Hermès Birkin bag, and marks a significant step in Walmart’s resale business. By offering luxury goods at accessible prices, Walmart aims to broaden its appeal to high-income shoppers who have been driving recent sales growth.

Walmart is adding tens of thousands of pre-owned luxury products to its marketplace through a partnership with Rebag. The partnership will include handbags, jewelry, watches, and other luxury items from a long list of high-end retailers that includes Louis Vuitton,

Walmart announced it had partnered with the luxury consignment store Rebag to list hundreds of authenticated, "pre-loved" designer accessories in a special online bout