By the end of 2024, TikTok has generated approximately $8 billion in ad revenue in the U.S. As revealed by Omdia's Senior Research Director María Rua Aguete at a Content Americas panel, it surpassed 1.
Political shifts and legal hurdles have delayed TikTok's removal, with Biden reportedly kicking the issue to Trump.
The U.S. Supreme Court heard oral arguments last Friday from TikTok, which claims the ban is a breach of American's First Amendment rights. And after more than a week, the court handed down its decision to uphold law that could ban TikTok in the U.S.
The high court doesn't announce which opinions it is releasing. But the justices are up against a Sunday deadline for TikTok to cut ties with China.
TikTok, ByteDance and several users of the app sued to halt the ban, arguing it would suppress free speech for the millions of Americans who use the platform.
The Supreme Court said it may announce opinions on Friday, a last-minute addition that comes just two days before a law that would ban TikTok is set to go into effect.
With the ban upheld by the Supreme Court and the Biden administration leaving, TikTok CEO Shou Zi Chew is banking on Trump to save the app in the US.
TikTok CEO Shou Zi Chew, in a video message posted to the platform after the Supreme Court ruling upholding the U.S. law that threatens to ban the app, thanked President-elect Trump for his support in trying to find a workable outcome to keep the app legal.
Adam Cohen is among the more than 170 million U.S. users awaiting TikTok's fate. The Tamalpais Valley resident, known on the popular social media platform as "Marin Dad," produces satirical videos about life in Marin County and promotes local businesses on social channels.
Justices brushed aside arguments that shutting down the platform prevents 170 million users from expressing themselves and exchanging ideas, writes Roy S. Gutterman of Syracuse University's Newhouse School.
And while the “I was for it before I was against it” crowd opposing the ban now stretches from Chuck Schumer to Donald Trump, that doesn’t mean they're right.