Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries, and emerging market ...

NEW YORK – March 5, 2025 – An estimated 36.6 million people watched President Donald Trump’s address to a joint session of Congress on Tuesday, March 4, according to Nielsen. Viewership peaked from ...

Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...

Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize authentic engagement ...

For AANHPI millennial women, it’s not just a feeling, they are also acting by putting their money where their heart is: they are twice as likely to pay more for eco-friendly products and services ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

More sports added to four of the five leading services; big increases for Disney+ and Netflix. NEW YORK – February 26, 2025 – Gracenote, the content data business unit of Niel ...

The NFL’s Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues to set new marks. According to Nielsen’s new Big Data + Panel “Reach” ...

Netflix, Prime Video, Hulu, MAX, Disney+, Peacock and Paramount+ All Land Titles in Top 15 for the day of December 25 New York – February 7, 2025 – Nielsen, a global leader in audience measurement, ...