Days after a nationwide "economic blackout," a 40-day boycott of Target has begun — with more actions against major corporations upcoming. Here's why.

A 40-day boycott of Target that calls for supporters to give up shopping at the company's stores during the Lenten period kicked off this week, to protest the discount retailer's decision to end some of its diversity,

Target was already under fire for its diversity, equity, and inclusion rollbacks. Now there's a 40-day boycott in Georgia and everywhere else.