Key Takeaways Apple shares fell sharply in extended trading Wednesday after President Trump unveiled sweeping reciprocal ...

Accounting for the 54% tariff, Apple’s cost to make an iPhone 16 Pro with 256GB of storage increases to roughly $847. That’s a major hit to its profit margin, particularly when you factor in the other ...

If you're an Apple user, you can say one good thing about Android: It sure helped bring down the average selling price of an iPhone, if only briefly. Average iPhone prices have gone beneath $550 ...

One of the loudest rumors about the redesigned iPhone expected to launch this fall is that it could cost $1,000 or more. But that price point doesn't seem realistic, writes UBS analyst Steven ...