In 1993, Coors Brewing Company launched Zima, a clear bubbly lemon-lime malt-based beverage, similar to today's hard seltzers. The drink was advertised as a beer alternative to young people ...

The very first hard seltzer is credited to Zima, a clear malt beverage first produced by Coors in 1993. It didn't taste much like the hard seltzers we know today though. Zima was born out of the ...