It's also sparked debate over what is "premium" TV ... According to a 2025 EMARKETER estimate, people 18 to 44 made up 42.1% of YouTube users, while those 45 and older made up 37.4%.

YouTube's Premium Lite pilot program is expanding to the US nearly four years after the Google-owned streamer began testing the pilot service in Europe. With this rollout, YouTube says it's ...