As YouTube marks its 20th anniversary, the Google-owned video giant is the “new king of all media” — larger and more powerful than any other player in Hollywood — according to an influential Wall Street research firm.

MoffettNathanson’s Michael Nathanson writes in a March 31 note that YouTube should be officially crowned the “new king of all media,” with engagement topping all other media companies in February’s Nielsen Gauge report, and with 2024 revenue of $54.2 billion, second only to Disney. And he predicts that YouTube will surpass Disney this year.

YouTube is really, really big. How big? It's about to leapfrog Disney to become the world's largest media company.