It became increasingly unclear what the WH Smith brand stood for, why it mattered or how it fitted into modern life. And in today’s landscape, relevance is everything. If people don’t know your value, ...

Brands don’t fail overnight. They drift. One compromise after another, one missed opportunity at a time. WH Smith’s recent ...

The stationery brand, which was founded in 1792, has announced it is selling its shops to the owner of Hobbycraft, Modella Capital, and will eventually rebrand as TGJones. The sale does not ...

Which makes thinking about the brand experience in the round and through the lens of micro-moments – where the customer (or employee) is often won or lost – now business-critical,” said Deakin. One ...

The deal excludes WH Smith’s travel sites, such as those in airports and train stations, and does not include the WHSmith brand itself. The retailer confirmed that its high street business will be ...

After announcing a string of store closures, then revealing all 500 of the brand’s high-street shops could be sold (potentially to HMV), now the retailer has struck a deal to sell all its high ...