Discount supermarkets Lidl and Aldi have brought out their own versions of one of the nations favourite drinks. Vimto - which ...

When you visit an iftar in Dubai, you’ll see many local Arabian favourites in the spread. Lamb ouzi, lentil soup and there, among the drinks selection, is Vimto. For many people living in Dubai during ...

These were for the elite. However, everybody’s favourite soft drink was the catchily named ‘Vimto’ bright red, fizzy and readily available at the corner ‘thambi kaday’ to serve our visitors. I really ...

After a period of rapid growth, Vimto sales were slowing. As the biggest asset of Nichols PLC, this was a concern. To kick-start growth, a change in strategy saw focus switch to 16-24s outside the ...

Nichols is aiming to get more consumers in the UK drinking squash with their breakfast with a new “functional” range of Vimto products.