Macworld When you’re starting your own business, one of the first things you need to establish is your brand. That’s only ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Characters, logos and typography are the brand assets with the strongest potential for “unique ownership”, according to a study in the Journal of Brand Management. Characters, logos and typography are ...

CU Boulder has a range of design elements—both core and extended—that build on CU Boulder’s logos ... create a unique and recognizable signature for CU Boulder. CU Gold, Black, CU Light Gray and CU ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...