After creating a unique, Twix-powered and -inspired space for future Black technologists at AfroTech 2023, Mars Inc. returned to the conference this year ready to take things up several notches.

What's better than one sweet treat? Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two is more than one." It’s doing ...

First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consist ...

Twix is shaking up its creative approach in a way that acknowledges the divisive state of the world, albeit in a nonpolitical fashion. For years, the Mars-owned brand’s marketing played up a divide ...

The platform launch is a 360-marketing campaign, which includes a redesigned visual identity, OOH, TV, social and PR, bringing together a two-million-dollar investment for the Twix brand across the ...

Chocolate and candy bars comprise a significant portion of the snack industry and based on brand awareness data from Statista ...