Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

The state of Indiana has a very narrow definition of candy, which is used in Gov. Mike Braun's executive order. That exempts some common confections.

The TWIX chocolate brand, owned by Mars, needed to remind Australian shoppers of its existence since, in the competitive world of chocolate, sales are reliant on being salient or top of mind. The TWIX ...

Chocolate is an emotive topic… at once seductive and regressive, with consumers feeling a strong and personal bond with their favourite brands. Interestingly, whilst people might love Twix as a ...

It comes as research of 2,000 adults, commissioned by Twix to launch its new brand platform ‘Two is more than one' revealed two in five Brits are fascinated by doppelgangers, with 78 per cent ...

Though the spooky season may well be a number of months off, Mars is dusting off the broomsticks in preparation for the occasion with its Halfway to Halloween campaign, unveiling some supernatural ...

Mars Wrigley has unveiled its new ‘Off Your Game’ football campaign for its Snickers brand, following the success of last ...

Twix and Kit Kats would still be allowed if Braun ... For example, a zero-calorie and zero-sugar Kroger brand strawberry sparkling water that's sweetened with sucralose would be considered a ...