Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it celebrates the joy of having it all – because Twix gives you a good thing twice ...

First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

The state of Indiana has a very narrow definition of candy, which is used in Gov. Mike Braun's executive order. That exempts some common confections.

The new global brand platform comes from ad agency Adam&EveDDB and focuses on maximalism. In a nod to its two-bar design, Twix celebrates the joy of having it all, as the chocolate bar gives you a ...

Chocolate and candy bars comprise a significant portion of the snack industry and based on brand awareness data from Statista ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) investment in the ...

A poll of 2,000 adults has revealed the nation's favourite unlikely duos - with Elton John and Eminem's friendship coming out on top ...

While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...