First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consist ...

What's better than one sweet treat? Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two is more than one." It’s doing ...

Reid: Mars has been a family-held company for over 100 years, mostly known for its confectionary products, so Snickers, Skittles, Starburst, Twix, all the names that you would hopefully have eaten ...

“At Mars our teams work every day to build iconic brands that resonate across a wide range of consumers and contexts. “Centred in the human insight, that our fans are fostering maximalist living and ...

The platform launch is a 360-marketing campaign, which includes a redesigned visual identity, OOH, TV, social and PR, bringing together a two-million-dollar investment for the Twix brand across the ...