"At its core, the tradwife resurgence is not just about personal choice — it's about the broader societal messages we absorb ...

The study, The (Anti)Feminism of Tradwives, looked at anti-feminist themes within the TikTok trend “tradwife,” which is short ...

If you're not aware, the term "tradwife" has been trending on social media, and it refers to a married woman who practices traditional gender roles. On TikTok, some content creators have become ...

Credit: As Ever From As Ever's minimalist website to its stylised Instagram page, signs of its tradwife-esque brand positioning are clear. Featuring rustic shots of Markle amongst her grassy acres ...