It’s officially spring: the weather is warming up, flowers are blooming and we’re swapping out sweaters for sundresses. But what’s a seasonal transition without changing up your hair color?! While for ...

During the winter, shades like peachy pink, cool-toned blonde, and wine-red supernova had their moments, but the best spring hair color trends are all about going back to basics. “As the season ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

BLACKPINK's Lisa just debuted the sweetest "soft mink blonde" hair color at Coachella, courtesy of her colorist, Jacob ...

“I’m loving the spring 2025 hair-color trends, which are all about warmth, dimension, and effortless beauty,” says Marie Nino, a stylist and colorist in New York City. On the horizon this ...

Everyone is going “recession blonde,” but what is it and why is everyone talking about it? Experts break down how a fraught ...

It's proven time and again that what goes around most certainly comes back around. Here are 7 old-school beauty trends are ...

A viral beauty trend dubbed “recession brown” or "recession bruntte" is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

If you’re new to the at-home dye game, Marie Claire editors have used and stand by the Clairol Colorstrong line, which has options for quite literally every hair color and undertone you can think of.