A good watch brand has a distinct aesthetic, something more enduring than IYKYK. Finally, there’s prestige and perception. Some brands command respect due to exclusivity, craftsmanship ...

In our smartphone era, almost no one needs to wear a watch to tell the time ... amazing watchmakers all over the globe. Some brands make affordable pieces with quartz movements by the millions ...

Watches are more than just timekeeping devices—they symbolize craftsmanship, heritage, and personal style. The watch brand hierarchy helps categorize watch brands based on prestige, craftsmanship, and ...

There's a level of showmanship to wearing a watch now, even if Silicon Valley leaders are sticking to their tried and true favorite brands. For example, Oracle CTO Larry Ellison has an extensive ...

Tomas, Fratello's Gallet geek, explains why Breitling's purchase of the brand is so exciting ✓ Could it help Breitling breach the top 10? ✓ ...

As much as we hate to admit it, the kind of wristwatch we choose to wear can tell us a lot about our – or someone else’s – ...