The deal seems like a win-win for Strava and Runna. Strava gets to shore up one of its biggest weaknesses — the lack of running training plans. For Runna, it gets access to one of the largest online running communities and Strava’s coffers.

While Strava supports a wide range of workouts, including cycling, swimming and hiking, it sees running as a key growth area. According to the brand, nearly 1 billion runs were recorded on Strava in 2024, which has “created a sharp increase in race participation, with 43% of Strava users wanting to conquer a big race or event in 2025.”

Runna announced today that Strava has bought their company. Runna is a paid running app that provides structured training plans (which I personally loved when I tried it), while Strava is a hugely popular tracking and social app for runners and cyclists,