Grocery shoppers regularly buy store-brand cereal to save several bucks, but for many, private-label beer seems a step too far. It’s understandable, said Arlin Zajmi, director of national buying for ...

The 1990s marked a turning point for breakfast culture, with cereals taking on a larger-than-life persona. It wasn't just about pouring milk over grains; the most famous 90s cereal brands became ...

The store offers budget-friendly alternatives ... more satisfying bite. Name-brand cereals also tend to stay crunchy in milk longer and have more developed, nostalgic flavors.