Ah, the '80s. The decade that most Generation X ... they did serve as the first foray into the world of "Star Wars"-themed cereals, predating General Mills' 2015 release of their own tie-in ...

Dry breakfast cereal has always been marketing-driven ... Some toys didn’t take much brainstorming: They were marketing tie-ins. A new Star Wars movie could mean a lightsaber spoon stuffed ...