Ad slogans help us determine the best products ... But it also did something much more important — change the conversation ...

Slogans may also change to reflect societal shifts. Ford, for instance, recently dropped "Quality is job one" because of the perception that in today's marketplace, high quality is a given and is ...

Get ready to hear a lot of ready-made lines from politicians this election. Some will quickly be forgotten; others will long ...

Either way, this slogan doesn’t seem like a very smart way to live your life. You could never plan for your future, never enjoy the pleasure of anticipation, and after a few days of doing ...

Yes, that’s part of it, but the recognizable slogans have made some restaurants and clothing brands stick out from the rest of the pack. Whether connected to a little jingle or rocking it on its ...