Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts consumer engagement.

iMessages are Apple's messaging service, which means they are sent over the internet using Wi-Fi or your data plan, while the green bubbles mean you’re sending a standard SMS or MMS. These ...