Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...

Messaging is evolving! Apple and Android are locked in a feature war, boosting their messaging apps with everything from ...

iMessages are Apple's messaging service, which means they are sent over the internet using Wi-Fi or your data plan, while the green bubbles mean you’re sending a standard SMS or MMS. These ...

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...