A majority of radio listeners queried by an audio research firm are more likely to click a social media link advertising a product or service if they had heard it advertised on the radio. That's the ...

Additionally, 72 percent of consumers are more likely to notice social media ads after hearing about a product on the radio. Seven in 10 are more likely to read a social media ad after a radio ...

Creative radio ads can boost a variety of important brand metrics, according to a study by Westwood One, the audio-media company, and VERITONIC, an analytics provider. Radio advertising is not usually ...