AI can scrape information on metallurgy, local water purity and mineral conditions, previous billed plumber visits and ...

Creative radio ads can boost a variety of important brand metrics, according to a study by Westwood One, the audio-media company, and VERITONIC, an analytics provider. Radio advertising is not usually ...

How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly ...

And there is room for radio, cable ... creativity over the course of an entire ad campaign (and not just in the first month) while tinkering with creative if it is not resonating as expected.