How can effective record-keeping and analysis help businesses unlock the hidden value within their consumer conversations?

Integrating AI in research makes perfect sense, but what happens when synthetic data begins to outweigh real human data? We talk to Sparkminds CEO Duncan Nealon, who asks, ‘Will the researcher of the ...

The most significant drawback to qualitative textual analysis is practical: the sheer scale, time and cognitive effort required to perform tasks like thematic coding. While no LLM can be expected to ...

Computational text analysis does not replace close reading or subjective theorizing, but it can provide a complementary set of tools that we believe will be appealing for qualitative demographers.

While qualitative data gives detailed information, it can be time consuming and costly to gather and analyse. is usually numerical data is gathered through the use of closed questions, such as ...

Questionnaires - this is when people are asked what they think. Questionnaires are good at finding out opinions, but they may be less accurate when looking for facts. Field sketches and ...

Youth Retention Study (YRS) has identified five teams that work on the various aspects of the research project. There are a total of approximately 20 Extension youth development professionals ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...