Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company-one of the […] ...

Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt ...

Arthur Hoeld will replace Arne Freundt as Puma CEO in July 2025. Freundt is leaving due to differing views on company ...

In an unexpected move, Puma SE chief executive officer Arne Freundt is stepping down from his role, effective April 11.

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

The feud between Adidas and Puma began as a family dispute between brothers Adolf and Rudolf Dassler. Today, it fuels one of ...

In 2017, Kohli had signed an eight-year contract worth Rs 110 crore to link up with Puma as their brand ambassador. However, ...

Stock in major sportswear brands took a nosedive Thursday on the heels of President Donald Trump’s new slate of global ...

(Reuters) - Shares in Adidas and Puma dropped sharply on Thursday after U.S. President Donald Trump imposed a raft of new ...

New Delhi: In a game-changing move off the pitch, Virat Kohli has ended his Rs 110-crore deal with Puma to invest in homegrown sportswear startup Agilitas, with a mission to build a global ...

Puma said Freundt, CEO since November 2022, would step down on April 11 and Hoeld would take over as chairman and CEO ...